Because life has no meaning, any concept of specialness we decide to overlay on it, is totally our own, and has no basis in actual fact. It is merely how we choose to view life.
Having love for each person, and elevating them to a special position in your life above other people, is the choice to flaunt the law of the universe. Balance is not achieved by adding more weight to one side of the scale then the other. Making some people more special or important than other people, is equal to elevating them above the level of other people in society. This inequality is not equal to unity, but is instead more closely aligned to separation.
Love bonds us to other people, however, there are some people we would rather not be bonded to. The reason for this is because of vibrationall incompatibility, otherwise we would bond to everyone equally. This heightened state of vibrationall incompatibility, results in us viewing some people with a lesser emotional feeling of love than others. Vibrationall compatibility is the process responsible for creating relationships that feel more loving than others, and hence more special than others.
As good as a special relationship feels, we must acknowledge that it separates and alienates other individuals from us, otherwise we would all view people equally. The thought processes which drive the idea of specialness can become exaggerated, and it’s not a big leap to move from being more special than other people, to being superior to other people.
Once a superior state is established, then the ego logically moves to the conclusion that it deserves “special consideration” because it is superior. Now perhaps you can see how the idea of specialness can become equal to being the salesman’s “foot in the door.” It has the potential, because of ignorance, to lead to other low vibrationall situations.